How To Legally Make Sure You Own Your Facebook Fan Page

KloboMedia

Most companies don’t give much thought to how employees are using their Twitter or Instagram accounts, Pinterest board or YouTube channel. These days, it’s assumed everyone is using social media for all the usual things – sharing news, watching videos and staying connected with friends and family. After all, 78% of online Americans are active users of at least one platform – and that number continues to grow.

But on Facebook, it’s more complicated. There are two kinds of profiles: Personal pages (which the vast majority are) — and ‘Fan’ or brand pages (approx. 50 million total). Fan pages are operated by businesses to showcase their products and by public figures to grow their brands. For those in a high visibility role, like a news anchor or professional athlete, chances are that the Facebook fan page serves a dual purpose: To grow the business audience and build a personal brand. And therein…

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